AI is transforming the way people think, learn, and make decisions online.
If your business isn’t adapting to these behaviors, you risk falling behind in this new digital landscape. Discover what the new era of search means for your business.
Zero-click search happens when AI provides summarised answers to a query at the top of the search results page, giving users the information they need without them needing to click your website.
Why it matters: Website's organic traffic will drop, making visibility more competitive than ever.
Studies found about 68% of users rely on Large Language Models (LLMs) for research, 48% use them to check news and weather, and 42% for shopping advice.
Why it matters: Users are searching beyond search engines or social media so businesses need to cater efforts for LLMs as well.
Users are using more long-tail, conversational keywords to search. Search queries with 8+ words have grown 7x since May 2024, indicating a shift in search patterns.
Why it matters: The growing shift in keywords indicate a need to focus on long-tail, intent-driven queries instead of generic keywords.
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